During my second year at Meta - the focus shifted heavily from Avatar Clothing and Sticker rewards to embodied characters that a player could unlock or purchase to wear; we call these Fantastical Avatars. Fantastical Avatars benefitted greatly from all of the tools and technology learnings we unlocked during the time working on Avatar Clothing — using the same rig and animations that we did for the Avatar system. The draw for the player was that Avatars were no longer limited to just humanoid features and bodies, and could instead be anything a player could dream up. I had the privilege to lead work on over 130+ new Fantastical Avatar assets, both in a questing rewards capacity for our live game titles as well as for special events across all of Horizon Worlds VR + mobile.

We also provided assets to use to test boundaries for our internal engineers and TA teams, being the first team to develop Fantastical Avatar assets with tails, wings, metallic armor, and emissive properties. The first Fantastical Avatars remained close to the proportions of the Meta human avatar, but over time we found that we could push the designs for these assets to make them more unique and fun. We also were part of the pilot program for testing and improving documentation, as well as building out tools and the ingestion pipeline for these assets.

My role centered on reviewing Concept Art and all stages of the 3D character creation and ingestion pipelines - manually adjusting assets as needed and ensuring strict adherence to our technical and style guidelines. I managed tasking for production and ingestion for both external and internal artists, and organized all deliveries around release dates and event launches. I developed unique colorways for each character to designate the differences between earnable assets and paid asset acquisition, as well as pitched ideas for entirely new character designs that were successfully implemented — including several designs that reign amongst the top 1% of paid downloads across all users embodying Fantastical Avatars today.

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